Original marketing strategy with a comic strip
zavřít a zpět

Original marketing strategy with a comic strip

Initial situation

WebStep wanted to strengthen significantly its market position in the field of computer network administration. There are a great number of companies in this sector, ranging from large companies to students providing their services for their college fellows, and it is not easy to break into the market. Our solution

The basis for a successful marketing campaign was a market research and our own research, consisting mainly in interviewing existing, lost and potential customers. This allowed us to analyse the company's position and the expectations, needs and preferences of the customers. Based on these findings, we have proposed and implemented an original communication campaign that was successful in addressing potential customers.

The protagonist of the campaign was Webstepman - an IT technician with superpowers. He appeared on the company's new website as well as in printed, online and outdoor advertisement. We have created several comic strips, which served as a catchy ad.

Another part of the services we offered to the company was a modernization of the company visual style, contact campaign or mystery shopping. Thanks to appropriate pricing and unconventional addressing of the target group, the company got dozens of new contacts interested in its services. 

Marketing strategy

The basis for a successful marketing campaign was a market research and our own research, consisting mainly in interviewing existing, lost and potential customers. This allowed us to analyse the company's position and the expectations, needs and preferences of the customers. Based on these findings, we have proposed and implemented an original communication campaign that was successful in addressing potential customers.

Creative design

The protagonist of the campaign was Webstepman - an IT technician with superpowers. He appeared on the company's new website as well as in printed, online and outdoor advertisement. We have created several comic strips, which served as a catchy ad. We have even impersonated a real Webstepman - our hero in a costume distributed information leaflets in offices around Brno. 

Campaign production stage

We took care of graphic design, print, outdoors and radio advertisement. Another part of the services we offered to the company was a modernization of the company visual style, contact campaign, or mystery shopping. Thanks to appropriate pricing and unconventional addressing of the target group, the company got dozens of new contacts interested in its services. 

SEO and online advertising

One of the key elements of today's marketing campaigns is a spotless performance online. We have also provided the client with an update of their website and SEO. We also use online advertising (PPC) that we maintain regularly to build audience of the website. 

Webstep, s. r. o.

WebStep is an IT company specializing in IT services for small and medium-sized enterprises. It provides network and server administration, tailor-made programming and SW solution administration, webhosting and many more.

They say about us

Regarding marketing, the positive thing is definitely the fact they forced me to think about these issues intensively. We discuss marketing know-how and I learn a lot this way, which certainly has a positive impact on my business. The specialists from MARKETINGOVÁ KANCELÁŘ.CZ help me to make clear which way to go in the business development and designed an advertising campaign that brought us dozens of new customers.

MSc. Jiří Kadeřávek
Owner of the company
Do you want to succeed as well? contact us