Want to build a new hall? Not a problem with a new website.
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Want to build a new hall? Not a problem with a new website.

How to break into the competition with new products?  Smart web presentation and well-established online marketing are essential.

A well-known company Gumotex extended its product portfolio to prefabricated sports halls, hangars, manufacturing halls, riding halls and other roofed halls. Thirty highly qualified fitters and welders build tailor-made aluminium and steel structures according to the customer's needs.

Given the fact that the sector of prefabricated halls was new for the company and it needed to get new customers, it was necessary to propose a marketing strategy for this production segment.  Entering a new market is always a difficult and risky business, even for a large company as Gumotex. There are other companies in the industry offering similar products, therefore it was crucial to differentiate the offer and attract potential customers.

Marketing strategy

Given the fact that the sector of prefabricated halls was new for the company Gumotex, and it needed to get enough new customers, it was necessary to propose a marketing strategy for this production segment.  Entering a new market is always a difficult and risky business, even for a large company as Gumotex. There are other companies in the industry offering similar products, therefore it was crucial to differentiate the offer and attract potential customers.

Website

Nowadays, many people, including those from B2B sector, use primarily Internet to find suppliers. And the key marketing element is a good website that provides the right information and guides the visitors in the direction where we want them to be.  As a result, the first step we took in the marketing strategy was a creation of a web presentation dedicated exclusively to prefabricated halls. Our project of the website included a framework for the website (wireframe), web design, texts for the website, programming and web administration.    

Web application

An essential part of the website is a unique application that allows you to make an inquiry regarding a tailor-made prefabricated hall through an interactive inquiry form. The customer can insert the hall parameters in the form and send it to Gumotex that will send a price offer in no time.

Online marketing

Other marketing tools we used included online marketing, particularly link building and PPC campaigns. To improve the position of the site in the search engine results, we have prepared PPC campaigns based on our analyses both for Google and Seznam.  Moreover, we have been continuously upgrading and optimizing these online advertising campaigns to achieve maximum performance. 

GUMOTEX, akciová společnost

Gumotex Strojírna (Gumotex Machine Works), producing and supplying prefabricated halls, is a part of Gumotex a.s., which is popular for its reliable and quality products such as inflatable boats and mattresses. 

They say about us

We are glad that we have a good website which brings us new customers. We also enjoyed the idea about application which enables the prospects create hall according to their wish. Cooperation with Marketingová Kancelář was flawless and proffesional.

Vladímír Chmela
Senior Manager
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