We have lightened heavy equipment
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We have lightened heavy equipment

Heavy-duty vehicles, excavators and rubble containers can exploit marketing that goes for playfulness and lightness. Funny vehicles brought a significant market share to the company. Initial situation THERMOSERVIS-TRANSPORT has been on the market in Brno and surroundings already for twenty years. It provides groundwork, freight transport, container transportation, sand and rubble supply, as well as geodetic surveying. The company’s objective was to increase its share in the container transportation market, i.e. rubble disposal service for independent builders as well as for construction companies. It also wanted to inform the builders about convenient offers, for example to use one container to supply sand and to use it subsequently for rubble disposal, the possibility to rent small earth moving equipment etc.

The marketing campaign thus targeted to both independent builders and construction companies. Our solution Despite working in technical field, we designed a playful and lightened marketing campaign. Company's visual style consists of cartoon lorries and building machines we made to measure. Everything matches the company colours − orange, green and white. We designed a new website that relies on the pictures and other elements of the visual style. The website is complemented by a long-term online marketing campaign that includes PPC advertisement, content marketing − i.e. content creation and publishing − and link building. We also provided the company with targeted advertising and outdoor advertising targeted to independent builders. The marketing campaign helped the company reach dozens of new customers and partners for a long-term partnership.

Marketing strategy

Despite working in technical field, we designed a playful and lightened marketing campaign. Company's visual style consists of cartoon lorries and building machines we made to measure. Everything matches the company colours − orange, green and white. Marketing strategy aimed at addressing independent builders as well as construction companies.

Website

We designed a new, turnkey website that relies on the pictures and other elements of the visual style. Our project of the website included a framework for the website (wireframe), web design, texts for the website, programming and web administration. In addition to basic information, the website also includes news informing the builders about convenient offers, for example to use one container to supply sand and to use it subsequently for rubble disposal, the possibility to rent small earth moving equipment, etc.

Online marketing

The website is complemented by a long-term online marketing campaign that includes PPC advertisements, content marketing − i.e. content creation and publishing − and link building. To improve the position of the site in the search engine results, we have prepared PPC campaigns based on our analyses both for Google and Seznam. Moreover, we have been continuously upgrading and optimizing these online advertising campaigns to achieve maximum performance.

Production

We also provided the company THERMOSERVIS-TRANSPORT with targeted advertising and outdoor advertising targeted to independent builders. Marketing production included graphic design, print, distribution and other activities. The marketing campaign helped the company reach dozens of new customers and partners for a long-term partnership.

THERMOSERVIS spol. s r.o.

THERMOSERVIS-TRANSPORT s.r.o. provides groundwork, freight transport, container transportation, sand, rubble, recycled materials and coated mixtures supply, engineering and technical supervision as well as geodetic surveying.

They say about us

I very appreciate on the cooperation with MARKETINGOVÁ KANCELÁŘ.CZ that they are able to think comprehensively about the specific services we provide and recommend which marketing activities we should use and which on the other hand not.

Jan Ledvinka
Authorized signatory of the company
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